About Liquor License Advisor

Our Story

Liquor License Advisor is a specialized brokerage firm designed to simplify one of the most complex aspects of business ownership: liquor licensing.

Founded by Dan Newcomb, a seasoned expert in brokerage, real estate, and licensing strategy, Liquor License Advisor was created in response to the confusion, inconsistency, and undervaluation that often surround the licensing process. Dan recognized the need for a smarter, more strategic approach and built a firm that treats each license as an opportunity, not an obstacle.

Today, Liquor License Advisor is a trusted partner to attorneys, landlords, and national retail brands across the country. We help clients navigate acquisitions, license transfers, and regulatory challenges with clarity, speed, and confidence. Every transaction is handled with personalized attention, ensuring a seamless experience from the first conversation to the final closing.

Our work is driven by a passion for solving complex problems and uncovering hidden value. We combine deep market knowledge with creative deal-making to deliver results that move businesses forward. Every license we touch is approached with strategic intent and executed with white-glove service.

We believe every license tells a story. When handled with care and vision, it becomes a powerful asset that fuels opportunity, drives growth, and supports long-term success.

Our Mission

Liquor License Advisor serves business owners, landlords, and brands with creative strategy, trusted brokerage, and white-glove service, unlocking the full value of every liquor license and turning transactions into lasting partnerships.

Our Core Values

Integrity

We tell the truth, follow through on commitments, and never sugarcoat. Clients and partners know they can count on us to do what we say.

Simplicity

We remove clutter and confusion by building systems that are clear and reliable. This creates efficiency and reliability for clients and the team.

Family First

The business exists to support life, not consume it. We prioritize balance and relationships, ensuring work fuels freedom and connection.

Excellence

We create win-win outcomes for clients, partners, and our team by serving with excellence and generosity.

MEET THE FOUNDER & CEO

I’ve always believed that great businesses grow from great relationships. That belief is at the heart of Liquor License Advisor. I built this firm to serve, to bring strategy, integrity, and calm precision to a process most people dread. Our mission is simple: turn complexity into opportunity and help our clients win every time.

After spending years in brokerage, real estate, and licensing strategy, I saw firsthand how confusing and undervalued the liquor license process had become. I knew it didn’t have to be that way. I created Liquor License Advisor to change the experience entirely, making it faster, clearer, and more strategic for every client we work with.

What I’m most proud of isn’t just the deals we close. It’s the trust we earn. Whether it’s a first-time business owner or a national brand, every client gets our full attention and white-glove service. That’s the standard, and we hold to it.

When I’m not working on a deal or mentoring our team, you’ll find me on the water with my wife Courtney, our family, and friends. That’s the balance Liquor License Advisor was designed to support.